Description

Assignment Marks: 20

Instructions

• All Questions carry equal marks
• All Questions are compulsory
• All answers to be explained in not more than 1000 words for question Q1 and for question Q2(A) and Q2(B) in not more than 500 words for each subsection. Use relevant examples,illustrations as far as possible
• All answers to be written individually. Discussion and group work is not advisable.
• Students are free to refer to any books/reference material/website/internet for attempting their assignments, but are not allowed to copy the matter as it is from the source of reference.
• Students should write the assignment in their own words. Copying of assignments from other students is not allowed
• Students should follow the following parameter for answering the assignment questions

 

For Theoretical Answer
Assessment Parameter	Weightage
Introduction	20%
Concepts and Application related to the question	60%
Conclusion	20%

For Numerical Answer
Assessment Parameter	Weightage
Understanding and usage of the formula	20%
Procedure / Steps	60%
Correct Answer & Interpretation	20%

PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapter

Q1 Evaluate the potential risks and benefits of Tata Motors pursuing a differentiation

strategy in the electric vehicle market?

(10 Marks)

Q2 (A) XYZ Retail, a well-established chain of grocery stores in India, is facing increased competition from both traditional brick-and-mortar supermarkets and online grocery platforms. The entry of new online grocery players, aggressive price wars among existing retailers, and growing bargaining power of customers have put pressure on XYZ Retail’s profitability.

Given Porter’s Approach to Industry Analysis, analyze any one of the six competitive forces which could be impacting XYZ Retail’s business. Also discuss what strategies

can XYZ Retail adopt to mitigate these competitive pressures?

(5 Marks)

Q2 (B) A multinational conglomerate, TechNova Group, operates in various industries, including consumer electronics, renewable energy, and healthcare technology. Recently, the company’s corporate headquarters has identified a strategic opportunity to acquire MedTech Solutions, a firm specializing in AI-driven diagnostic tools. The leadership at TechNova believes that this acquisition could create synergies across its healthcare technology and consumer electronics divisions. However, some executives express concerns that TechNova lacks deep expertise in medical devices and regulatory compliance, which could lead to inefficiencies in managing MedTech Solutions.

As a corporate strategist at TechNova, apply the concept of corporate parenting to assess whether this acquisition aligns with TechNova’s corporate strategy. Briefly discuss what factors should TechNova evaluate to determine if this move

will create value or destroy value for the company?

(5 Marks)

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